Norman Pattiz: A Master of Podcast Marketing

In a study commissioned by PodcastOne and carried out by Edison Research, it was established that podcast advertisement had a significant positive impact on band. The first-of-its-kind study surveyed five major national brands selected from different product and services industries.

The messaging on the advertisements ran on the PodcastOne podcast network carried information on brand recall and other specific messages aimed at urging the consumers to purchase the brands. Released by the network’s founder, Norman Pattiz in collaboration with Edison Research’s vice president, the results of the two-phase study showed that the brands enjoyed a significant lift their awareness after running of their advertisement on the network.

In justification of Norman Pattiz’s belief that podcast advertising is the next frontier of business marketing and advertisement, the results showed that some of the brands included in the survey enjoyed up to 76 percent in brand lift. The survey showed that even for brands that were relatively unknown in their industries, their brand awareness measured before and after the 4 to 6 weeks their messages were run on the network improved significantly.

More customers were willing to purchase the brands. The significant brand impact measured during pre and post-campaign showed that podcast advertising is more effective compared to traditional channels of advertisement.

Hall of Fame Entrepreneurship and Diplomacy

The induction of Norman Pattiz into National Radio Hall of Fame in 2009 and being feted with Giants of Broadcasting Award by the Library of American Broadcasting capped off a career marked by stellar record as an entrepreneur and diplomat.

While serving in the administrations of Presidents Bill Clinton and George Bush, Norman Pattiz played a key role in the founding of several nonmilitary radio and television networks in the Arab world especially in the Middle East and Europe. His tenure as a member of the Broadcasting Board of Governors (BBG) was marked by the founding of radio stations such as The Voice of America and Middle East Broadcasting. Some of these stations run their programs in local dialects such as Arabic and Farsi, which led to their popularity among locals.

Norman Pattiz has over four decades of experience in the broadcasting industry. Before becoming a diplomat, he had already made a name for himself in the broadcasting circles following his success as the founder and chief executive officer of national radio network, Westwood One Inc.

He founded the network in 1974 and grew it into the country’s number radio network, airing big events and hosting radio programs for some of the leading players in the industry. He later founded PodcastOne in 2013 and Courtside Entertainment Group in 2010.

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Clay Siegall’s Activism and Contribution in the Cancer Research Community

There have been different posts on Dr. Siegall WordPress Page and the most recent once span across various topics. He has posted about emotions, from pleasurable fear to bittersweet relief that resulted to arguments among the psychologists and the Trump’s Announcement on Paris Climate Agreement. He has also spoken about the missile launch on Syria where he was wondering whether using missile as a defense mechanism is really appropriate.

NASA’s launch of eight satellites last December from the Pegasus rocket has also featured on Siegall’s post. He makes it clear that these new satellites can see through heavy rains which were not possible for the previous ones. There small size and the fact that they are not at all expensive warrant an increased number of such satellites in the sky.

Clay Siegall

Clay Siegall has worked for several companies, the National Cancer Institute, National Institutes of Health from 1988 to 1991. In the period of 1991 to 1997, he moved to the Bristol-Myers Squibb Pharmaceutical Research Institute. In 1998, Dr. Siegall co-founded the Seattle Genetics, Chief Executive Officer as well as Chairman of Board of Directors. He has experience in therapeutic drug development and cancer research; he got his Ph.D. in Genetics from George Washington University and B.S. in Zoology from the University of Maryland.

Clay Siegall’s role in the cancer research community

Pfizer, GlaxoSmithKlien, Genentech, and AbbVie are some of the drugs that are used in the cancer treatment. Dr. Siegall as a Seattle Genetics entered into licensing of these drugs so as the drugs are allowed to be used for the cancer treatment and research. The Antibody Drug Conjugates (ADCS) that he advanced from the older treatments have now been sold worldwide in over 65 countries for treatment.

His leadership style and skills have brought a number of advantages to the Seattle Genetics, the approval of their antibody-based cancer therapies by the U.S. Food and Drug Administration. As an expertise in this field, Dr. Siegall has been poached by different companies to assist their activities. The Fred Hutchinson Cancer Research Business Alliance, he is a Board of Governors, The Washington Biotechnology and Biomedical Association and Alder Biopharmaceuticals, a biotechnology company, serves as Board of Directors.


Life Line Screening will Keep You Healthy

Life Line Screening offers screenings for a variety of things including colorectal cancer screening, high blood pressure screening, type 2 diabetes screening, and lung cancer screening. They also screen for testosterone deficiency, vitamin D, heart disease, and high cholesterol and more information click here.

Life Line Screening provides tailored screening for every individual and will review each and every one of their patients’ history, risk factors, and personal preferences. They have the best and most highly-qualified technicians and use state-of-the-art equipment in order to conduct their screenings.

Life Line Screening offers three types of screenings: ultrasound screenings, finger-stick blood screenings, and limited electrocardiograph screening and what Lifeline Screening knows.

Ultrasound screenings are painless and non-invasive and will give reliable images for bone mineral density, ankle-brachial index, abdominal aortic aneurysm, and carotid artery disease screening. Ultrasound screening uses sound waves to accurately image structures within the body and was first developed in World War II to locate submerged objects. It is now widely used to monitor fetal activity and in obstetrics, cardiology, and ophthalmology. Life Line Screening only uses a modern Doppler technology to give reliable an accurate images.

Finger-stick screenings are important in order to detect important risk factors for diabetes and heart disease and the process only takes about 10 minutes. A finger-stick blood test can be used to detect lipid panel screening, elevated liver enzymes, high -sensitivity C-reactive protein screening, and glucose screening. Life Line Screening uses instruments that are FDA-approved, accurate, and widely used in medical facilities throughout the country.

The limited electrocardiograph type of screening is used primarily to detect an irregular heartbeat which is a condition that greatly increase the risk of stroke. An EKG screening is very quick, non-invasive, and requires no preparation and Lifeline’s website.

Life Line Screening is dedicated to helping its patients to receive the attention and care that is tailored to their specific needs. Life Line Screening keeps their service professional and compassionate t the same time and offers services that are affordable, tailored, and completely relevant to each individual patient. Life Line Screening is dedicated to keeping you and your loved ones healthy and a step ahead of any disease or ailment and Life Line Screening’s lacrosse camp.

Wengie Demonstrates Hair Styles Created in Under 5 Minutes

Youtube video blogger, Wengie, provides a few simple tips on styling hair and hair care in her video, “ 10 Hair Hacks every Lazy Person Should Know!!! Awesome Life Hacks for Hair!”

Indeed, after viewing Wengie’s demonstration for each of the 10 hair styles, one will conclude that these styles are simple and easily accomplished in under 5 minutes leaving time for other daily tasks. Wengie is very colorful and enthusiastic providing stories and humor to her DIY hair projects.

Her hair style projects include: 10. hair care due to consumption of vitamins ( sugar bear hair gummies), 9. a 5 minutes pull-out braid found on Pinterest, 8. hair health due to shampoos without sulfate, 7. bobby pin holders such as a Tic Tac container or magnetic strip, 6. the usage of a metallic utensil to curl hair (similar to a wand), 5. the usage of bobby pins to secure small braids, 4. a way to cover roots by zig zag hair patterns, 3. using a hands free method to blow dry hair, 2. a method to secure the grip on plastic hair clips, and 1. a quick method to creating a messy bun.

Wengie creates a visual set fitting for her topic with a primarily white background complimented by hints of a soft, feminine color palette. The flowers in the background add a nice touch to her scenery. Overall, her video was very pleasing.

Julia Jackson celebrates Pinot Noir and seeds of empowerment

Julia Jackson is the middle daughter of Jess Jackson and Barbara Banke. She was born in 1988 in San Francisco, California. Julia spent her summers at the family vineyards picking grapes while her father taught her the value of hard work. As she got older, she worked at many of the family’s wineries, she formed a lifelong friendship with one of the French speaking daughters of an employee at one of the wineries. This friendship evolved into a summer spent in Bordeaux where Julia was able to surround herself in French culture and learn to speak French. She continued her wine production education in France and has a deep passion for Bordeaux. Julia’s fluency in French later leads her to a teaching position. She received her Bachelor of Arts from Scripps College and received a certificate in general management from Stanford Graduate School of Business. Julia currently holds the position of spokesperson for the Cambria Estates winery. Cambria Estates is one of her families many wineries. Julia Jackson established the Cambria Seeds of empowerment non profit in 2014. Cambria is a woman owned vineyard and winery and so Cambria Seeds of Empowerment was founded to help women do amazing things in the world. It is a $100,000 annual grant making program that contributes to charitable organizations. In addition to being a spokeswoman for Cambria, Julia also crafted Julia’s Vineyard Pinot Noir which won the 2010 wine of the year award. Read more about Julia on

Highland Capital Centers Their Work and Charity Around Key Ideals

At Highland Capital of Dallas, TX, there are certain core values that the company seeks in order to make it stand out from the other global alternative credit investment firms. Those three values are experience, discipline, and boldness.


By experience, they refer to the 24 years of investing and global credit experience that the firm holds. In that time they have seen many credit booms and busts, making them one of the most trusted alternative credit companies on the global market. Healthcare and energy make up 25 percent and 16 percent of the mutual fund equity respectively. In those two areas, they have seen tremendous growth over the last couple of years, even as other companies languish.


Their discipline uses checks and balances to maintain a quality investment strategy that mitigates risk and vulnerability. The strategy pays off with major deals, including a recent South Korean healthcare-focused private equity fund with $147 million in total capital commitments which is held in partnership with the South Korean private equity firm Stonebridge Capital.


Boldness, in turn, refers to the owner-operator mindset that continues throughout each level of the company. It is an independently owned employee partnership that seeks solutions for investors first, and also pioneered new credit management techniques on the loan and CLO markets. By taking smart risks and maintaining solid credit ratings, Highland Capital is able to return dividends and earn money for its investors in a variety of avenues.


Yet making money is not the whole story for those who have made their careers at Highland Capital. Many who work there find joy and success in being able to give back their communities. Since 2005, Highland Capital and its partners have donated more than 10 million dollars to charities around the world and its employees are encouraged to volunteer in their local communities.

Eric Pulier, an Inspirational Man

Eric Pulier, who is an entrepreneur, technologist, published author, columnist, public speaker, philanthropist, and founder of over fifteen companies is a hard-working man who has raised hundreds of millions of dollars for businesses he has founded and co-founded. He is recognized as one of the most successful entrepreneurs in government and technological enterprise.

Eric Pulier has invested in many venture capitals. Capitals such as Trident Capital, eCompanies, and Monitor Ventures to name a few as well as charitable organizations. Mr. Pulier is an active investor in start-up technological business that have proceeded to grow into successful finances.

This inspiring man has many ideas but knows that if these ideas are not acted upon, it will not come to life. He understands that creativity comes from making non-obvious links between two concepts. To begin his process, he writes down his brilliant thoughts and then let’s them sit. He does this so his plans have time to be thought over multiple times and then resurface when ready. This allows his ideas to expand and once he is satisfied with the results, he brings them to life. His advice, though, is persistence because not everything works the first time around. Even when business may get tough and even discouraging at times, the best entrepreneurs can adjust as necessary to assure the growth of their business.

Although he is a strong business man, Eric Pulier is a family guy as well. He enjoys spending time with his four sons and passing on his admirable work-ethic.

Life-Science Investments with Scott Rocklage

Sometimes it takes a daring soul to enter the world of venture capital, and those souls who dare like to get in the game early. Scott Rocklage, the managing partner of 5AM Ventures, is one such daring soul. With a name like 5AM Ventures you might presume that their organization consumes or produces a lot of coffee, what else would you do at 5AM? While the company is certainly about getting in early, coffee is just an incidental sideline.

5AM Ventures is dedicated to helping form companies, clearly one of the earliest stages of any businesses growth, and it doesn’t get much earlier than ‘5AM’. With a particular focus on life science-based investments, much of Scott’s day is spent studying the newest innovations in life science when he isn’t working with portfolio company’s management teams or putting together vital information for Board meetings.

Scott Rocklage leads the company into some exciting areas, and he has a particular interest in working with those scientists, physicians, and businessmen who are working with genetics. “The explosive growth in being able to target specific mutations or genotypes to treat cancer in unique ways.” has led to investments in companies dedicated to extending and saving lives with new technologies.

While capital and technologies are vital to his success, he admits that if he had the opportunity to start over again, he’d build his business by remembering to “Focus even more on people, i.e., team selection from the very beginning of the new company.” People are the building blocks of any business and will be what holds it together through adversity and into greater success. Building the right team can make all the difference and learn more about Scott.

Scott has some advice for those seeking to be successful and productive entrepreneurs, and it all starts with organization. “I am very well organized,” says Scott, and places a special emphasis on “time management, calendaring and prioritization.” While these are vital to his success, the one piece of advice he has for budding entrepreneurs is to not fear risk, when done in measured ways. “You do best when you control your own future through entrepreneurship”.

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Meet Julie Zuckerberg; One of New York’s Finest Finance Jobs Head Hunter

In 2017, the financial sector is still buzzing with tons of great paying jobs. That’s despite the lull being experienced in many other employment sectors, globally. Merely having the right set of skills and training is not nearly enough to guarantee you finally land that dream job in a leading financial institution. No, to get the right connections, then you also require the assistance of the top rated recruiters like Julie Zuckerberg. Her professional guidance will set you up for wonderful opportunities you never knew existed. Julie’s the current executive recruiter at the world’s leading bank, Deutsche Bank. Her powerful position has enabled her to form robust networks with a plethora of leading firms. These firms are always looking to fill up top financial expert slots and when that happens they approach Julie Zuckerberg.


Julie Zuckerberg has been recruiting professional staff since the early two thousands. In 2002, she acted as the lead hiring manager at the recruitment firm, Hudson Inc. her successful stint at the firm lasted five years and during that period she’d overseen the recruitment of dozens of professionals from different backgrounds. One of her most admirable traits is her relentless dedication to see that the job gets done perfectly. Her clients have praised the recruiter as being remarkably thorough with the fine details.


Best-Deals Ever!


Julie never settles for a particular deal until both parties are fully satisfied with the terms and conditions laid on the table. Asides, connecting skilled professionals with top-notch employers, Julie helps her clients to negotiate raises, bonuses, and other promotions while serving those companies. What’s more, having this professional by your side will ensure you never get late on filing your tax returns and that you stay in compliant with all the applicable laws and regulations expected of you as a staff.


V.P of Deutsche Bank


In late 2007, Julie Zuckerberg finally saw it apt to quit her job at Hudson and pursue better opportunities elsewhere. That’s when she moved to Citi Global Consumer Bank and Functions Ltd. Here, her main responsibilities include designing and implementing a viable hiring and remuneration strategy for the employees working for this global conglomerate. She remained as the firm’s Executive Recruiter until once again she took up a similar, but better-paying, gig at Deutsche Bank where she’s stayed till this day. At Deutsche Bank, Julie’s outstanding performance saw her move up the chain of command very fast. In a year’s time, she’d gotten promoted to take up the position of Vice President at this bank which started in 1807. At the bank, she handles a variety of duties, for instance, Julie is in charge of handling the portfolio of high-net-worth individuals and proofreading all important contracts made by the German banking institution.


About Julie Zuckerberg


Julie currently resides in Manhattan, New York. She’s a huge fan of staying fit, and you’ll never miss her on the jogging tracks in the city, especially on the chilly winter mornings. Zuckerberg is also an art lover. She’s passionate about emerging technology and on pro-environmental courses. The talent scout attended the City University of New York-Brooklyn College where she studied Philosophy.


The Asian And The European Markets Have Been OSI Industries’ Recent Focus Says David McDonald, the Group’s President

One brand in the global food industry that keeps reinventing itself is OSI Group. The firm has spread its presence to 17 countries across the globe. The company has over 65 processing plants that enable it to serve its massive client base. In a bid to remain at the top of the game in the food sector, OSI has made landmark acquisitions in Europe. The business acquired Baho Foods and Flagship Europe. The two are household names in as far as meat products are concerned. The aim of acquiring this two enterprises was to strengthen the business’ presence in the European market and to increase its product line. Baho Foods and Flagship’s products are in line with OSI’s products serving.

In the wake of Brexit, new business opportunities have been realized for corporates who want to venture into the European market. Hitherto, Britain had the advantage of supplying food products to the entire continent. With Brexit, Multinationals such as OSI Industries have the chance to buy UK ventures that deal with food and change the food industry on the mainland.

The President and COO of OSI Group reveal that the business is keen on the foreign markets to propel its future growth. He notes that the Chinese market is an equally competitive market with the rising numbers of the middle class in the Asian country. The company’s processing capability in the Chinese market alone has risen over time to stand at an impressive 300 million processed chickens per annum.

In the Olympic year, 2008, OSI Industries demonstrated how far their resources could be stretched to serve a huge clientele. The firm was able to comfortably supply 113 tons of various food products such as beef, chicken, pork, and dried onions. With zero complaints on their products, the Beijing Olympic Committee acknowledged the commitment of OSI to quality products. From the Beijing Olympics, the enterprise got the exposure it required, and since then it has been one of the leading suppliers for household names in China such as Papa John’s, Yum and Saizeriya.

David McDonald is an alumnus of the Iowa State University. He holds executive positions in other companies such as Marfrig Global Foods S.A. and the North American Meat Institute.

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