Doe Deere grew up in Russia and moved to New York City when she was 17 years old. She spent many years living in New York and grew into adulthood there. She has always been a creative type, so it comes as no surprise that she started off as a musician. She met her husband, whom she shared a band with and they learned to work together early on in their relationship. They were both songwriters. Doe also attended FIT in New York and majored in fashion design. She has always had a love for the unique and unusual.
Doe has always been drawn to bright vivid colors, and finding makeup to match her colorful outfits was impossible. She uses the way she dresses as a form of self-expression, and boring neutral colors were not cutting it for her. Most makeup companies at the time only offered natural shades of lipstick, and Doe wanted something more unique and that would fit her colorful image. Hence her motivation to start Lime Crime cosmetics and make the colors she wanted herself but could not find anywhere. Many other girls felt the same way and soon Lime Crime developed a cult following.
Doe believes that it is important to follow your heart, and that each person brings a unique vision to the table. She is an ambitious entrepreneur and has always been driven to succeed. Her early days in the music scene have helped to teach her about self-promotion and how to gain a following. She is a driven women and proof that dreams really do come true if you work hard enough to accomplish them.
Lime Crime is a cruelty free and vegan make up company and prides itself on not testing on animals and not putting any animal ingredients in their products. Doe is an animal lover and prides herself on making cruelty free products. The Lime Crime line is certified cruelty-free by Leaping Bunny. Which is a big accomplishment being that they have very strict standards.
Another accomplishment of Lime Crime is coming up with a unique formula of liquid lipstick that stays put and will not transfer to other surfaces. This high quality vegan lipstick called Velvetines is loved by many and is available in many vivid shades.