Krishen Iyer Highlights Some of the Marketing Trends to Observe in 2019

Krishen Iyer, founder, and CEO of Managed Benefits Services is a seasoned entrepreneur and marketer. Managed Benefits Services specializes in lead generation and consultancy in health care and dental insurance marketing. Krishen Iyer emphasizes effective marketing strategy as key to the success of his company and those he consults for. He adds that it entails the use of current and not- so- current tools or methods of marketing to leverage products and services to consumers. Krishen Iyer highlights eight marketing methods that should be relevant and effective for the year 2019.

Facebook

It 2018, Facebook was hit by the privacy and data breach scandal that saw significant user flight. Despite this, the platform remains the leading social media outlet. Data has it that adults above age 65 constitute 40% of Facebook users , making the social media outlet a significant platform for health insurance to employ the platform as part of their marketing strategy tool.

The interactive nature of the platform makes it easy to monitor response to medical articles and health tips posted to attract potential clients. It also provides cheap Ads as people engage thus reducing marketing expenses.

Instagram

Products tailored for consumers under the age of 30 will be best advertised on Instagram. Its scalable features and adds-on make it a fast-growing platform preferred by the sponsored influencer placements. Additionally, Instagram is experiential due to its visual nature hence the use of high definition images and videos will be well received.

Chatbots

Chatbots as a marketing strategy can be added on to company websites to interactively keep a consumer interested in a product and obtain more information and assurances about the brand in question on a 24-hr basis.

Video Marketing

Videos are attractive and on- the -go methods of connecting with customers creating trust about a product. It also compels them into taking action hence improving their bottom line.

Live Video

Live videos rivet the attention of the viewer to the end, thus allowing a close connection with the audience since consumers can interrogate product providers. Live videos can be integrated into Facebook, YouTube, and Instagram.

Krishen Iyer believes that the stated marketing strategies should be useful to marketers in especially in the healthcare sector.

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Susan McGalla Inspires Women

Many females in the corporate world feel like they cannot get ahead. Few women exist on executive leadership teams. Most women struggle with balancing work and family life. Susan McGalla is one of the leading business leaders in the country today. She has done a great job helping other people during her career.

She was born in Pittsburgh. Pittsburgh is a town known for the hard-working people who live there. Susan McGalla grew up in a family where he father worked multiple jobs to pay the bills. She decided to pursue a career in business at an early age.

Early Career

Susan McGalla attended college to enhance her career. At the time, it was rare for a female to graduate with a degree in business. Despite being one of the only women in her graduating class, Susan McGalla took pride in her work. She started working in the corporate world and had immediate success. She advanced rapidly at several companies, and she quickly developed a reputation as a strong leader.

Helping Others

Susan McGalla enjoys helping other females succeed in the corporate world. Some women wrongly assume that they cannot make it to leadership positions within their company. Many companies are hiring females for executive jobs across the country. Although balancing work and family life is tough, many people have success doing both.

Future Plans

Although she could retire, Susan McGalla has no plans to stop working. She loves working in the corporate world, and she is excited about the future. Susan McGalla speaks to females across the country at colleges. She is passionate about helping women in the workforce. She is a member of several organizations designed to empower women in business. Anyone who wants to learn about business should listen to what Susan McGalla has to say.