Krishen Iyer Highlights Some of the Marketing Trends to Observe in 2019

Krishen Iyer, founder, and CEO of Managed Benefits Services is a seasoned entrepreneur and marketer. Managed Benefits Services specializes in lead generation and consultancy in health care and dental insurance marketing. Krishen Iyer emphasizes effective marketing strategy as key to the success of his company and those he consults for. He adds that it entails the use of current and not- so- current tools or methods of marketing to leverage products and services to consumers. Krishen Iyer highlights eight marketing methods that should be relevant and effective for the year 2019.

Facebook

It 2018, Facebook was hit by the privacy and data breach scandal that saw significant user flight. Despite this, the platform remains the leading social media outlet. Data has it that adults above age 65 constitute 40% of Facebook users , making the social media outlet a significant platform for health insurance to employ the platform as part of their marketing strategy tool.

The interactive nature of the platform makes it easy to monitor response to medical articles and health tips posted to attract potential clients. It also provides cheap Ads as people engage thus reducing marketing expenses.

Instagram

Products tailored for consumers under the age of 30 will be best advertised on Instagram. Its scalable features and adds-on make it a fast-growing platform preferred by the sponsored influencer placements. Additionally, Instagram is experiential due to its visual nature hence the use of high definition images and videos will be well received.

Chatbots

Chatbots as a marketing strategy can be added on to company websites to interactively keep a consumer interested in a product and obtain more information and assurances about the brand in question on a 24-hr basis.

Video Marketing

Videos are attractive and on- the -go methods of connecting with customers creating trust about a product. It also compels them into taking action hence improving their bottom line.

Live Video

Live videos rivet the attention of the viewer to the end, thus allowing a close connection with the audience since consumers can interrogate product providers. Live videos can be integrated into Facebook, YouTube, and Instagram.

Krishen Iyer believes that the stated marketing strategies should be useful to marketers in especially in the healthcare sector.

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Adam Milsten: The role of IAC in promoting the Jewish identity

Israeli-American Council is the largest pro-Israeli organization in the United States. This organization holds an annual conference that brings together thousands of Jewish-Americans and Israeli-Americans. Prominent people grace the conferences among the Jewish community. The agenda is always to address issues surrounding Jewish life. The strength of the Israeli-American community is always the priority of this conference. The number of people attending this conference has been increasing over the years since 2014. The first conference only had 650 people, but now there are thousands of people attending.

Embracing the Jewish identity

Adam Milstein is the co-founder and the national chairman of the IAC. He says that the most important aspect of this organization is that it has become a movement that believes in the strengthening of the Jewish identity. Before the organization was started, very few people of Jewish origin were courageous enough to relate themselves to the Israeliness, but now, thousands of Israeli-Americans are proud to be associated with the Jewish community.

Facing challenges as a team

Adam Milstein believes that this organization is encouraging Israeli-Americans to show their love for America, while at the same time associating themselves with their motherland, Israel. Through the support of Milstein and others, IAC has grown its offices from the one in Los Angeles to 27 in different states. This organization has brought Israeliness into the United States, hence creating a bond between the Jews living in Israel and those in the United States. Adam Milstein wishes that both groups could speak with one voice on matters related to the community. There is growing concern over the delegitimization and anti-Semitism, issues that Milstein hopes can be dealt with through promotion of Jewish unity.

Strengthening the bond

Through the efforts of this organizations, the Israeli-American people have become a core pillar in promoting the relationship between Israeli and American people. This relation is making the lives of Israeli-Americans vibrant and preparing them to fight against anti-Semitism with one voice. IAC is a movement that will last for generations, judging by the foundation that is being laid by the current leadership led by Adam Milstein.

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Felipe Montoro Jens Works With Local Government

Infrastructure is a critical aspect of any developing nation. Felipe Montoro Jens is a leader in the business industry in Brazil. Throughout his career, he has worked on various prestigious projects. Felipe Montoro Jens has an expansive network of people who are willing to help him get things done.

When Felipe Montoro Jens started in his career, he had various issues. He had to learn how to interact with other people more efficiently. He decided to start his own company to have more freedom in his life. Although it was an arduous process, he eventually became a successful business owner. Felipe Montoro Jens now works closely with government officials on multiple infrastructure projects in Brazil. Learn more at baptista.com about Felipe Montoro Jens.

Banking System

One critical issue in Brazil is the banking system. Many people struggle to get the financing they need to have success in their business. In the last recession, many banks in Brazil went out of business. New lending standards are used, and some of the rules are too rigorous for business owners.

Felipe Montoro Jens opened a capital lending firm several years ago. Although he does not have a ton of lending clients, it is a profitable venture for him. He firmly believes that the banking system needs to improve in Brazil if the country is going to continue growing.

Future Goals

Felipe Montoro Jens is working on several construction projects in his city. Many cities in Brazil have old roads that are not driveable. Bad roads prevent economic growth in various areas. Felipe Montoro Jens wants to modernize a lot of cities. Although working with a city government can be a challenging process, he knew that he is helping his country get to a new level.

Anyone who wants to have success as a business owner should read about Felipe Montoro Jens. He has done a great job developing his career to where it is today. Learn more: http://maringa.odiario.com/politica/2017/06/por-que-privatizar-segundo-estudo-da-cni-com-felipe-montoro-jens/2384962/