Fabletics Introduces New Branding Culture Based on Technology and Crowd sourced Reviews

As one of the few disruptive brands in online ecosystem, Fabletics has shown tremendous growth in terms of sales and profit since it founded in 2013. Currently, it generates a revenue of over $250 million per year with its sales and income increasing day by day. Anyone who is curious about the incredible success story of the athleisure brand, it tells the story of the firm’s dependence on crowdsourced reviews, technology, and more. Since the initial days, Fabletics understood the importance of reviews and its power on purchase decisions. People often consider a wonderfully written review by a user as unique and valuable than product promotions by the brand.

 

Fabletics identified that the customer reviews have the power to improve customer addition, better customer retention, and enhanced customer loyalty in all the industries. A study conducted by BrightLocal recently revealed that nearly 85% of people are ready to believe the customer reviews same as personal recommendations and agree that reviews can influence their buying decisions. Almost 50% of the customers are readers of online reviews of a brand or a product at least once in a month, another survey revealed. Even brands are learning the importance of reviews and its impact on buying decisions. Almost 76% of the online brands understood the need of including reviews in product pages to ensure better conversion.

 

Online brands, including Fabletics, identifies that genuine and authentic reviews have the power of boosting business. It is always a better strategy to include customer reviews on the product pages to get loyal and regular customers who can offer better returns per head. Similarly, a good number of positive reviews also influences the search engines, and they provide better search engine ranks to those pages or businesses, per the studies conducted by The Local SEO Guide and Moz. Almost 74% of the customers love to purchase after they see and read the reviews on the product page.

 

Considering the growing importance of customer reviews, Fabletics is ramping up its plan to add customer reviews for its products on the website as well as in the third-party review platforms. On Trustpilot, Fabletics has more than 30,000 reviews with the average rate stands at 8.2 – something that displays the characteristics of the brand including excellent product quality, customer experience, value, style, and more. Fabletics confirms that even the review platforms are also experiencing the momentum with a significant number of review additions in the recent years.

 

Fabletics also gave greater importance to the technology from the initial days. Kate Hudson, one of its founders, initiated social media campaigning strategies, world-class customer experience attempts, and more on the web platform. The founders considered data as the key asset for their sales strategy. They devised a specialized membership plan by taking inputs from the customers using Lifestyle Quiz – an attempt to know the customer preferences in fashion and their physical aspects. It helped the brand to design unique products for each customer with a unique brand experience. The brand welcomes everyone to complete their Lifestyle Quiz and get fashion outfits according to their choice.

Watch out Amazon, Here Comes Fabletics

When you think of a company that went from a small startup to $250 million in sales in just three years, you may think of the many tech startups in Silicon Valley. When you think of a company that saw triple digit growth in its first year and 43% growth in its second, you may also be thinking of one of the tech giants. However, that unicorn of a company is Kate Hudson’s Fabletics. The company is under the brand of parent TechStyle Fashion Group and has exceeded early investors wildest expectations and only continues to grow each day.

 

Fabletics is now taking on the biggest names in online athletic wear sales, including mega giant Amazon. Fabletics is gaining ground daily away from Amazon by using the reverse showroom technique to provide its customers with the utmost best user experience while not bombarding them with offers and additional items they may not want. There’s a saying “play with it in the store, buy it on Amazon,” that is synonymous with how today’s buyer works. They visit the store, try on the product and then look for cheaper prices. Fabletics’ reverse showroom technique means that its customers never have to visit a store to know they are getting the best quality products tailored to their specific wants and needs. How do they do it? Well, they start with a lifestyle quiz. This quiz asks questions about customers’ workout preferences, their personal style and, of course, about their size. From there, the algorithm generates a unique user profile. This means that each month, when Fabletics members receive their outfit, it is custom tailored just for them. There is no need to spend hours searching – whether that be in a store or through Amazon’s many sellers that may or may not be based in the U.S. and may or may not be out of stock.

 

Aside from the company’s genius reverse showroom technique – Kate Hudson herself is at the heart of Fabletics’ major growth. From day one she has committed herself to being not just the face of Fabletics but a hands on team member. She attends sales meetings, views and approves inventory and knows exactly which pieces are liked by members and which are not.

 

A recent article in Forbes noted that while Kate Hudson will always be an actress at heart, she is wholly set on being continually hands on with Fabletics. She states that she wouldn’t be a part of a company she didn’t believe in – and she definitely believes in the future of Fabletics!

Fabletics Growth

Do you want to start your own business? If so, there are a lot of ways for you to do so and succeed quickly. Fabletics is a great company with an even better story. Although most people think of Kate Hudson as someone who is just in the movies, she is actually really good in business as well. If you want to start investing for the future, now is the time to do so. There are more opportunities than ever before in this area. With all of the financing changes that have taken place recently, especially with the Federal Reserve raising interest rates, you need to make sure you are locking in low rates while you can. There are many people who are excited about what the future is going to hold in this area. Not only that, but you can start to invest in the right areas for yourself and your business. This is a great way for you to learn how to build a business the right way.

 

Product

 

If you want to excel in business, you have to have a product or service that people want to see and use. There are many people who struggle in this area because they cannot find something that makes sense in all situations. Not only that, but Kate Hudson has been able to have success in a number of areas because she truly understands the importance of product innovation in a number of categories. This is one of the biggest reasons why she is ready to stat investing in a new product line. In terms of apparel, it is important to always be on trend and to think about the future when doing so. This is a great way to start expanding your product lines and innovation for the future. Fabletics has proven to understand what customers want in life, and this is a great way to get started doing so. Kate Hudson has a large network of people who follow her, and she has been able to leverage that in a number of areas to drive growth for the future.

 

Future Plans

 

Amazon is starting to get nervous about the market share that they are losing to Fabletics. The athletic apparel space is one that is growing rapidly, and a lot of people are excited about the changes that are taking place in this area. If you want to start investing for the future, now is the time to do so. There are a lot of people today who want to figure out a way to invest in a new business idea. However, you need to be prepared to work for many years and take risks before you reach a level of success that you are comfortable with. Over time, Fabletics has proven to understand what customers need and want in their apparel purchases. This is why the company has had such a high level of success over the long term and will continue to do so in the future.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on