When you think of a company that went from a small startup to $250 million in sales in just three years, you may think of the many tech startups in Silicon Valley. When you think of a company that saw triple digit growth in its first year and 43% growth in its second, you may also be thinking of one of the tech giants. However, that unicorn of a company is Kate Hudson’s Fabletics. The company is under the brand of parent TechStyle Fashion Group and has exceeded early investors wildest expectations and only continues to grow each day.
Fabletics is now taking on the biggest names in online athletic wear sales, including mega giant Amazon. Fabletics is gaining ground daily away from Amazon by using the reverse showroom technique to provide its customers with the utmost best user experience while not bombarding them with offers and additional items they may not want. There’s a saying “play with it in the store, buy it on Amazon,” that is synonymous with how today’s buyer works. They visit the store, try on the product and then look for cheaper prices. Fabletics’ reverse showroom technique means that its customers never have to visit a store to know they are getting the best quality products tailored to their specific wants and needs. How do they do it? Well, they start with a lifestyle quiz. This quiz asks questions about customers’ workout preferences, their personal style and, of course, about their size. From there, the algorithm generates a unique user profile. This means that each month, when Fabletics members receive their outfit, it is custom tailored just for them. There is no need to spend hours searching – whether that be in a store or through Amazon’s many sellers that may or may not be based in the U.S. and may or may not be out of stock.
Aside from the company’s genius reverse showroom technique – Kate Hudson herself is at the heart of Fabletics’ major growth. From day one she has committed herself to being not just the face of Fabletics but a hands on team member. She attends sales meetings, views and approves inventory and knows exactly which pieces are liked by members and which are not.
A recent article in Forbes noted that while Kate Hudson will always be an actress at heart, she is wholly set on being continually hands on with Fabletics. She states that she wouldn’t be a part of a company she didn’t believe in – and she definitely believes in the future of Fabletics!
Do you want to start your own business? If so, there are a lot of ways for you to do so and succeed quickly. Fabletics is a great company with an even better story. Although most people think of Kate Hudson as someone who is just in the movies, she is actually really good in business as well. If you want to start investing for the future, now is the time to do so. There are more opportunities than ever before in this area. With all of the financing changes that have taken place recently, especially with the Federal Reserve raising interest rates, you need to make sure you are locking in low rates while you can. There are many people who are excited about what the future is going to hold in this area. Not only that, but you can start to invest in the right areas for yourself and your business. This is a great way for you to learn how to build a business the right way.
If you want to excel in business, you have to have a product or service that people want to see and use. There are many people who struggle in this area because they cannot find something that makes sense in all situations. Not only that, but Kate Hudson has been able to have success in a number of areas because she truly understands the importance of product innovation in a number of categories. This is one of the biggest reasons why she is ready to stat investing in a new product line. In terms of apparel, it is important to always be on trend and to think about the future when doing so. This is a great way to start expanding your product lines and innovation for the future. Fabletics has proven to understand what customers want in life, and this is a great way to get started doing so. Kate Hudson has a large network of people who follow her, and she has been able to leverage that in a number of areas to drive growth for the future.
Amazon is starting to get nervous about the market share that they are losing to Fabletics. The athletic apparel space is one that is growing rapidly, and a lot of people are excited about the changes that are taking place in this area. If you want to start investing for the future, now is the time to do so. There are a lot of people today who want to figure out a way to invest in a new business idea. However, you need to be prepared to work for many years and take risks before you reach a level of success that you are comfortable with. Over time, Fabletics has proven to understand what customers need and want in their apparel purchases. This is why the company has had such a high level of success over the long term and will continue to do so in the future.