Krishen Iyer Highlights Some of the Marketing Trends to Observe in 2019

Krishen Iyer, founder, and CEO of Managed Benefits Services is a seasoned entrepreneur and marketer. Managed Benefits Services specializes in lead generation and consultancy in health care and dental insurance marketing. Krishen Iyer emphasizes effective marketing strategy as key to the success of his company and those he consults for. He adds that it entails the use of current and not- so- current tools or methods of marketing to leverage products and services to consumers. Krishen Iyer highlights eight marketing methods that should be relevant and effective for the year 2019.

Facebook

It 2018, Facebook was hit by the privacy and data breach scandal that saw significant user flight. Despite this, the platform remains the leading social media outlet. Data has it that adults above age 65 constitute 40% of Facebook users , making the social media outlet a significant platform for health insurance to employ the platform as part of their marketing strategy tool.

The interactive nature of the platform makes it easy to monitor response to medical articles and health tips posted to attract potential clients. It also provides cheap Ads as people engage thus reducing marketing expenses.

Instagram

Products tailored for consumers under the age of 30 will be best advertised on Instagram. Its scalable features and adds-on make it a fast-growing platform preferred by the sponsored influencer placements. Additionally, Instagram is experiential due to its visual nature hence the use of high definition images and videos will be well received.

Chatbots

Chatbots as a marketing strategy can be added on to company websites to interactively keep a consumer interested in a product and obtain more information and assurances about the brand in question on a 24-hr basis.

Video Marketing

Videos are attractive and on- the -go methods of connecting with customers creating trust about a product. It also compels them into taking action hence improving their bottom line.

Live Video

Live videos rivet the attention of the viewer to the end, thus allowing a close connection with the audience since consumers can interrogate product providers. Live videos can be integrated into Facebook, YouTube, and Instagram.

Krishen Iyer believes that the stated marketing strategies should be useful to marketers in especially in the healthcare sector.

Follow this link to read more.

TalkSpace CEO Oren Frank BringsOn Board Former Medical Director

Talkspace CEO Oren Frank recently announced that the company will be bringing on board the expertise of Neil Leibowitz, the former senior medical director of UnitedHealth. TalkSpace, an app-based therapy tool is said to have made the decision to bring Neil onto the team in order to sell the companies ability serve a high-quality service. In addition, the rumor is that TalkSpace will be aiming to go in an IPO or Initial Public Offering very soon, the addition of a medical director no doubt may entice people to invest into the company. Connect with Oren Frank by visiting his linkedin account

Oren Frank in an interview with CNBC further promoted the companies success by stating that TalkSpace has recently signed up their one-millionth user. With $79 providing a customer weekly therapy service, much more affordable than traditional sessions, the company is no doubt on track to increase its memberships in the near future. The introduction of Neil Leibowitz onto the TalkSpace team will also allow Oren Frank’s company to provide prescription medicines to their users as needed. The practice will, of course, be regulated and watched over by federal and state laws.

According to Oren Frank, Neil Leibowitz will also play a key role in the companies aim to move into offering employers TalkSpace services. The move is seen as data shows that employees across the country are seeing an increase in depression and anxiety. Oren Frank comments that the services have already been offered to employers with 10% taking advantage of the service and a majority of them signing up for continued use.

Neil Leibowitz also commented that while he was initially skeptical about the service his time with the team and the focus on keeping this service affordable is what ultimately allowed him to make the decision to join the company and help it progress and grow in the years to come.

Read more: https://en.wikipedia.org/wiki/Talkspace

 

Nitin Khanna Entrepreneur

MergerTech CEO Nitin Khanna The Silicon Forest had hardly any big exits within the last decade, but one of these was Saber Corp., a Portland company that contracted with condition governments to supply various services, including vehicle sign up, driver’s licenses, voter sign up and unemployment registration.

EDS paid $420 million to get Saber in 2007, that was then absorbed into HP when that organization bought EDS. Saber co-founders Nitin Khanna and Karan Khanna remaining Saber the next year “to pursue various other entrepreneurial opportunities.”

So some tips about what they’re doing.

The brothers now run a California-based investment bank called MergerTech, catering to startups and smaller businesses seeking to sell their companies for under $100 million. Karan Khanna is usually MergerTech’s C0O, working right now from California. Nitin Khanna is definitely CEO, remaining in Portland to be near to family members. I met him for espresso to listen to how his experience owning a software business segued into creating a distinct segment I-bank. “It looks quite not the same as the outside,” Nitin Khanna stated, “but I’m a sales and strategy man.” Essentially, he sees a considerable market for his solutions, but a distinct segment too small for big expense banks to focus on. “At the sub $100 million levels, there is no threat,” he said. Read more here https://yourstory.com/mystory/48e163e5d2-nitin-khanna-an-nri-who-made-it-big-in-portland-oregon

The essential plan is this: Startups need an investment banker to facilitate sales or new investment. MergerTech seeks three types of clients.

Distressed businesses that want to sell in a rush to salvage investors’ equity.

Growing companies seeking to get new investment.

Mature startups seeking to exit.

To tap those markets, MergerTech is drafting a network of experts around the globe to greatly help match buyers and retailers. It’s also compiling a study database on small businesses with help from business college students around the spot. And MergerTech hopes to improve its own private collateral fund for when it discovers an organization it wants an possession stake in.

Connect with Nitin here.

Clay Hutson: A Leader in Event Development

“An Interview with Music Producer, Clay Hutson (UPDATED)” featured on blogwebpedia.com is an ode to the amazing level of craftsmanship that Clay Hutson has brought to the field of live production in concert venues and stage management. Stage management is not an easy job. Clay Hutson knows this reality all too well. He started his production company with the hope that he could make the process easier for everyone involved and empower artists. Often, these artists can feel hampered by the restrictions of space or process. Clay Hutson has been dedicating himself to creative solutions to make the show that they want to put on.

While the industry is typically associated with glitz and glamour, Clay Hutson explains that the pressures associated with putting on a good show can be quite sobering. He has a very detailed routine that he likes to adhere to every time he is charged with putting on a show, especially one of this magnitude. There is a lot that goes into the creation of a vision. The artist might have something in their head that requires the production team to get very creative. Not only does the performance need to look good but it needs to sound good as well. Clay Hutson has a lot of experience as a sound engineer and he understands how important this is to the process.

Clay Hutson has a degree in both theaters design and technical production from the University of Central Michigan. He also has an advanced degree in business administration. These pale in comparison to the additional credits that he’s earned in industry through his position with GetaGrip touring. Since 1999 he has been working in some capacity or another for the company. At this current time, he is a production manager for the company. He has also served as the vice president of production for another company, Ronin Event Creative. All these positions have been instrumental in his development and helped develop his empathy for artists who want to do the best they can to entertain their fans. Helping them realize their vison remains a number one priority for Clay Hutson as he works alongside them through event development.

http://anthonycioe.com/clay-hutson-a-multitalented-experienced-music-industry-veteran/

Why Choose the Jeunesse Global Brand of Products

Jeunesse Global is a beauty brand known for its anti-aging products. Some of the products in the line are meant to take internally, as they have a wide range of supplements that help with overall skin health. Most of their products are designed to be put onto the skin for instant and ongoing anti-aging results. There is a reason why a lot of people have been using the Jeunesse Global brand and this is simply because it works. You can feel good using the products and knowing that you are choosing high-quality ingredients that are sourced responsibly at every stage of the manufacturing process. Jeunesse Global also gives back to the community by allowing people to become independent distributors of the brand.

One of the most popular products in the brand is known as NEVO, which is a low-calorie energy drink that provides all day energy for those who also want skincare beauty benefits. The beverage contains a number of vitamins and nutrients important for skin health and rejuvenation while also toting a ton of natural-based energy that will keep you going all throughout the day. NEVO comes in a range of delicious flavors and everything within the beverage is made using natural ingredients so that you can feel confident knowing you are putting something good into your body.

Jeunesse Global has also created and developed a lot of other products such as Instantly Ageless, Luminesce, NV, Reserve, ZEN Bodi and Finiti. Their products are all designed to help with anti-aging and get you both feeling and looking your absolute best. Those who are fans of the brand can also go on to become independent distributors so that they are able to sell the Jeunesse Global products that they love to their family and friends at discounted rates. Jeunesse Global is a wonderful choice for anyone and of any age who just wants to like the way that they look despite having signs of aging. You can look through the range of products available to get a feel for what is available to you and how you can go about using it.

https://play.google.com/store/apps/details?id=com.jeunesseglobal.JMobile&hl=en_US

Matthew Fleeger — The Man Behind Gulf Coast Western

Matthew Fleeger’s Humble Beginnings

Matthew Fleeger has a degree from Southern Methodist University in Texas, where he studied business, finance, and marketing. Matthew understood early that he wanted to follow in his father’s foot steps, so he devoted his time to getting his business skills together. To gain the experience he needed for the oil and gas industry, Matthew took on various executive leadership roles within the industry. He worked within many major oil and gas companies based in Texas, and finally started a career within his father’s company, Gulf Coast Western.

In 1993, Matthew left Gulf Coast Western and took his extensive experience and put it to work by founding his own company, MedSolutions, Inc a management company. MedSolutions specializes in removing, transporting and disposing of medical waste from medical institutions. With Matthew holding the reins and using his savvy skills, MedSolutions soared to the top as one of the industries leading healthcare waste management companies. Stericycle, Inc. noticed Matthew’s prowess in founding and marketing MedSolutions and paid a lump sum of $59 million for its purchase.

Besides his acquisition, marketing, and business skills; Matthew had a knack for starting up small business and making them mega stars in the their industry. Matthew set his eyes on the tanning industry and founded two small companies that are now worth millions. The two companies he founded and flourished with his leadership are Palm Beach Tan and Mystic Tan, both are formidable companies.

Welcome Back, Matthew Fleeger – Gulf Coast Western

After the sale of his company, MedSolutions, Matthew returned to Gulf Coast Western to lead it into the future. Matthew took on the leadership role as President and Chief Executive Officer at Gulf Coast. Matthew Fleeger has proven that he is the perfect fit for Gulf Coast Western with his multiple talents and experience that he has gradually gained over the years. Matthew will truly continue the family legacy, by forging a new era for Gulf Coast Western, and furthering its climb up the ladder as a top oil and gas company.

Shervin Pishevar says that pension funds across the nation have been put in extreme peril by Fed

Shervin Pishevar is one of Silicon Valley’s most revered venture capitalists. He is also an astute economic thinker who regularly holds forth on a wide range of subjects through his heavily followed Twitter feed. With more than 100,000 followers, Shervin Pishevar is a bona fide thought leader and someone who is well worth paying attention to.

Recently, Shervin Pishevar engaged in a nearly 24-hour tweet storm. One of the topics that he addressed is the coming pension crisis that could ultimately threaten the entire economy of the United States. He takes the state of Illinois as an illustrative but by no means isolated example.

Shervin Pishevar has stated that the state’s multiple pension funds are in such bad shape that it would take a virtual miracle for them to remain solvent. He says that with recent downturns in the equities markets, the end may be near for the state’s funds, including the massive pension funds for Chicago police, teachers and firefighters.

Pishevar says that the pension fund woes seen throughout Illinois and the rest of the country are the direct result of the Fed’s interventions in the open market. By suppressing interest rates to historic lows, in some cases resulting in occasional negative real interest rates, the Fed has forced pension funds from coast to coasts to join the collective game of craps known as the stock market. They have been forced into this position by the need to chase yields. The funds simply could not have matched their long-term estimated rates of return without taking the enormous additional risks inherent in the equity markets.

But this has forced the weakest funds into a corner from which it is unlikely that they will emerge intact. Shervin Pishevar has estimated that just one down year in the stock market could spell inexorable doom for all of Illinois’ pension funds. And as the end of the fiscal year approaches, with the Dow Jones currently below its starting point for 2018, the pension bloodbath may commence sooner than anyone would like to see.

https://csq.com/2016/01/shervin-pishevar-funding-revolution/#.W7ugIxNKhTY

Deirdre Baggot Is Changing Healthcare and How We Think of Bundled Payments

Deirdre Baggot is an extraordinary leader in healthcare and payment innovation. She started out getting her Bachelor of Science in Nursing at Southern Illinois University then went on to the Loyola University Graduate School of Business where she earned her Master of Business Administration. The natural next step for her was the University of Pennsylvania Wharton School of Business for a Certificate in Healthcare Leadership. To top off her education she continued on and got her Doctorate of Philosophy at the University of Colorado. Learn more on Inspirey.com

Fresh out of nursing school her career began at the North Western Memorial Hospital in Chicago. She worked there for 6 years working up to managing the administration group. From there she changed over to the University of Michigan Health System taking on Business Analyst and Administrative Manager duties. Here is where she sharpened her skill set in payer contracting and business development. Continuing with Deirdre Baggot’s career in leading healthcare she moved to Colorado for a time leading over 400 people then accepted a position at GE Heathcare Partners in Las Angeles, California. Deidre Baggot quickly became Senior Vice President targeting payments that altogether totalled 6.6 million in revenue. She continues to be an expert in her field and has helped over 200 hospitals implement new payment systems.

Deirdre Baggot has carved a niche where there is much need. She has written 20 papers and given speeches about improving our healthcare system by limiting wasted charges and bundling episodes of care together. She has been featured on Planet Money, All Things Considered, and the National Public Radio Morning Addition Show.

Deirdre Baggot realized that the whole healthcare system and payment system needed a big change. Payment plans are based on quantity not quality, which leaves room for errors of repeat tests and bad patient care. This is nolonger an acceptable way. In her talks she advises healthcare workers about taking the bundled payment plan system approach. As word spreads across the country, more and more healthcare organizations are putting into effect her bundled care payment system. Deirdre helps healthcare organizations target problem areas while they are adapting to the new payment method so they can transition smoothly. Medical errors are the third leading cause of death in the United States, proving there is much room to improve the system. Giving Americans access to preventative healthcare and emergency medical care is largely in part due to the Affordable Care Act. This has shown better results for patient care. People overall are living longer and healthier.

View: https://vimeo.com/deirdrebaggot

 

Felipe Montoro Jens Clarifies the CNIs Revelation of Massive Collapse of Projects in Brazil

In 2017, National Confederation of Industry (CNI) published its study revealing the state of development projects in Brazil. According to the study, 2,796 projects failed to sail through to completion in the country. Felipe Montoro Jens came out to clarify the study and said that 18.5% of the projects were under the infrastructure industry.

The sanitation sector was affected immensely with the events having 447 of their projects stagnant. CNI attributed the unprecedented situation to poor allocation of resources to the infrastructure industry. It was also noted that the situation was contributed to by poor planning and execution of projects by contractors and authorities.

The education sector was also hit despite its projects being less costly as well as uncomplicated. Felipe Montoro Jens said that the CNI had already foreseen the collapse of projects in the sector. In a move to try and explain the massive collapse of projects, the study showed that technical problems, land ownership issues, abandonment of projects by companies, financial and budgetary constraints as well as expropriation are among the major contributors to the menace. Read more about Montoro Jens at baptista.com

Ilana Ferreira believes that technical problems and the economic crisis in Brazil are to blame for the collapse of development projects. She also noted that most of the projects were poorly planned and executed.

Felipe Montoro Jens agrees with Ilana Ferreira on the economic status of Brazil and he said that the government cut down expenditures in a move to contain the situation. In the process of doing that, it hurt on-going projects.

CNI went ahead to recommend solutions to the state of events by advocating for good execution strategies, micro-planning improvement, designing of balanced contracts, strengthening of the internal control as well as better equipment for project teams. In line with this, CNI director emphasized on the importance of learning from mistakes in regard to how Brazil has handled the whole thing.

Founded in 1938, CNI is the highest association or rather body in the union system of the national industry. CNI works with other bodies and authorities to advocate for the interests of the national industry. Website: http://www.felipemontorojens.com.br/

WHY SAHM ADRANGI’S KERRISDALE CAPITAL TOOK A SHORT POSITION ON ST. JOE COMPANY

According to Kerrisdale Capital, whose founder and CIO is Sahm Adrangi, St. Joe Company which is currently valued at $ 1 billion, is over-valued. The firm recently released a report which explains why it is shorting, saying that much of the land developer’s holdings are swampy, remote and unlikely to be developed soon. Some of the places the developers claim to have potential are desolate wastelands.

St. Joe Company’s value has been rising as it implements its 50-year plan seeking to develop large tracts of land near Panama City Beach. However, this plan, dubbed Bay-Walton Sector Plan,’ has hit numerous roadblocks and has not experienced real development in more than ten years. Moreover, the last time the plan received any blessing from state or local agents was in 2015, and also no public hearings have taken place, and no permits have been filed recently.

Furthermore, Fairholme Fund which owns $ 410million worth of St. Joe stocks in the form of 22.7 million shares (which is 24% of Fairholme assets) will have to limit its illiquid investments to 15% of net assets. To comply with new SEC regulations, Fairholme has to divest 10 million shares worth $ 180 million in 150 days, without ever affecting the price. Without these 150 trading days left before the December 1st deadline, there’s no time for an orderly unwind.

Sahm Adrangi also says that the partnership between St. Joe and Fairholme is rife with danger as Bruce Berkowitz, Fairholme fund manager, is the chairman of the St Joe board with two other directors also sitting on the same board. This opens up a possibility of a conflict of interest litigation, and in case the two directors leave the board, Kerrisdale anticipates a negative market reaction.

For St. Joes to keep its $ 1 million valuations, every year it would have to develop 2700 home-sites, 400k square feet of commercial space and become the best-selling master-planned community in the US. This is nearly impossible, and for this reason, among others, Sahm Adrangi is going short.

https://interview.net/who-is-sahm-adrangi/