JD.com, also known as Jingdong, has joined hands with Central Group, Thailand’s leading e-commerce platform.
The collaboration comes in the form of JD Central, which is going to be JD.com’s flagship e-commerce platform in Thailand.
JD.com has carved a niche for itself in the Chinese market, where it currently enjoys the status of being one of the largest retailers in China. Apart from e-commerce, the conglomerate has now grown its operations into advanced tech such as artificial intelligence (AI), as well as blockchain and drone technologies.
The company has also been focused on expanding its outreach to other regions. And with JD Central, the e-commerce group intends to do just that.
Having started test operations on June 18, which also happens to be JD.com’s anniversary, JD Central is a mix of two e-commerce methods: direct sales and marketplace.
It is going to deal in products including but not limited to:
• Digital Goods
• Home Appliances
This mix of digital, large, and fast moving consumer goods (FMCG) is JD Central’s main selling point in the region, which is coupled with the company’s stellar infrastructure and service.
JD.com is known for its same-day delivery mechanism in China. It plans to offer the same level of service in Thailand soon. With its signature Warehouse Management System powering its operations in Thailand, the firm aims to achieve a consistent quality of service through its operations.
Central Group is a group of companies that is involved in a number of sectors such as retail, merchandising, real estate and hospitality. It is one of Thailand’s biggest conglomerates and the primary choice of a partner for large scale international businesses. That is one of the primary reasons why JD.com is confident of the partnership and the benefits it garners from it.
JD.com has already seen a number of vendors associating with JD Central, which is now also the e-commerce home in Thailand to Chinese apparel firm Vipshop.
With its expansion in Thailand, Jingdong has added another milestone to its achievements in expanding its operations. The company has been working towards such a growth to its operations since a few years, which has resulted in a fully-fledged e-commerce platform in Indonesia and an investment in Vietnam’s leading e-commerce platform called Tiki.
The JD Central platform is set to debut on September 28, 2019.
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