Fabletics Introduces New Branding Culture Based on Technology and Crowd sourced Reviews

As one of the few disruptive brands in online ecosystem, Fabletics has shown tremendous growth in terms of sales and profit since it founded in 2013. Currently, it generates a revenue of over $250 million per year with its sales and income increasing day by day. Anyone who is curious about the incredible success story of the athleisure brand, it tells the story of the firm’s dependence on crowdsourced reviews, technology, and more. Since the initial days, Fabletics understood the importance of reviews and its power on purchase decisions. People often consider a wonderfully written review by a user as unique and valuable than product promotions by the brand.

 

Fabletics identified that the customer reviews have the power to improve customer addition, better customer retention, and enhanced customer loyalty in all the industries. A study conducted by BrightLocal recently revealed that nearly 85% of people are ready to believe the customer reviews same as personal recommendations and agree that reviews can influence their buying decisions. Almost 50% of the customers are readers of online reviews of a brand or a product at least once in a month, another survey revealed. Even brands are learning the importance of reviews and its impact on buying decisions. Almost 76% of the online brands understood the need of including reviews in product pages to ensure better conversion.

 

Online brands, including Fabletics, identifies that genuine and authentic reviews have the power of boosting business. It is always a better strategy to include customer reviews on the product pages to get loyal and regular customers who can offer better returns per head. Similarly, a good number of positive reviews also influences the search engines, and they provide better search engine ranks to those pages or businesses, per the studies conducted by The Local SEO Guide and Moz. Almost 74% of the customers love to purchase after they see and read the reviews on the product page.

 

Considering the growing importance of customer reviews, Fabletics is ramping up its plan to add customer reviews for its products on the website as well as in the third-party review platforms. On Trustpilot, Fabletics has more than 30,000 reviews with the average rate stands at 8.2 – something that displays the characteristics of the brand including excellent product quality, customer experience, value, style, and more. Fabletics confirms that even the review platforms are also experiencing the momentum with a significant number of review additions in the recent years.

 

Fabletics also gave greater importance to the technology from the initial days. Kate Hudson, one of its founders, initiated social media campaigning strategies, world-class customer experience attempts, and more on the web platform. The founders considered data as the key asset for their sales strategy. They devised a specialized membership plan by taking inputs from the customers using Lifestyle Quiz – an attempt to know the customer preferences in fashion and their physical aspects. It helped the brand to design unique products for each customer with a unique brand experience. The brand welcomes everyone to complete their Lifestyle Quiz and get fashion outfits according to their choice.

Sweetgreen: The Healthy Food Chain

It’s always amazing to see a new restaurant chain swiping across the nation. For so long, society’s had the same big-name corporate restaurant chains as their only fast food option. Lately, a lot of those companies fell behind after people became more health conscious. People also began to wonder where their food came from.

Suddenly, having good food at the restaurant wasn’t enough. This put a lot of smaller chains ahead of the big-name brands. Sweetgreen is one of those smaller brands that grew exponentially since the health craze started. A lot of the corporate restaurant chains could learn a thing or two from Sweetgreen.

Sweetgreen is a legacy restaurant that got it right the first time around. Most companies would have to start from scratch to look like Sweetgreen. Sweetgreen focused on resonating with modern diners from the beginning. All of the recipes include healthy, fresh food that’s organically grown on local farms.

That winning combination’s led to numerous big-name investors buying into Sweetgreen. To date, Sweetgreen has 40 locations nationwide. As delicious as Sweetgreen, it’s about feeding people better food. According to Nathaniel Ru, a co-founder of Sweetgreen, the company must stand for something beyond monetary success.

Technology also plays a big role at Sweetgreen. From the start, technology’s been a part of the company’s DNA. They were using websites and mobile apps before most of their competition. Learn more about Nathaniel Ru: https://www.bizjournals.com/losangeles/potmsearch/detail/submission/6435405/Nathaniel_Ru

To date, nearly a third of the restaurant’s transactions occur online. As technology advances, it becomes more a part of Sweetgreen.

Also important to the co-CEOs is decentralizing their headcount. They’ve never like the idea of big corporate headquarters. There’s a time and place for that, but it’s not in the food industry. They’ve adopted a more fluid management system that allows them to operate as bicoastal leaders.

Opening any business has its challenges, but opening a restaurant is especially difficult. It says a lot about the young co-CEOs that they were able to find success in the food industry their first time. For them, the journey wasn’t as confident as they made it look.

When they first opened, everything was going fine. It wasn’t until their first winter break that they were truly tested. Most of the students were away on vacation, yet, they survived the empty Georgetown campus.

Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Nathaniel Ru | Crunchbase

Dr. Mark McKenna:An Innovative Leader in Medicine

OVME is an innovative medical aesthetics company founded by Dr. Mark McKenna that focuses on the client with advanced technology that is reinventing the industry. Dr. McKenna’s motivation for these innovative solutions comes from working in the field of medical aesthetics for over a decade and, during that time has used technology to create advanced techniques in treating various cosmetic skin conditions.

In a recent interview with Dr. Mark McKenna, conducted by IdeaMensch, he shares his inspirations, goals and habits which have helped him become a successful entrepreneur such as reading, meditating as well as setting new goals often. He also talks about his priorities in life which first and foremost is his family. Despite his busy schedule, he makes time for his wife and daughter with breakfast and dinner each day so, that they are able to spend time re-connecting and learning about what has happened during the day. In addition, he lives a very active lifestyle with JuiJitsu training each day. Dr. McKenna is a great inspiration for others with his positive outlook on life and his desire for self-improvement and success.

Dr. Mark McKenna hails originally from New Orleans, LA. and attended Tulane University Medical School. After school, he began practicing medicine with his father and while he was working with his father, Mark started first business, McKenna Venture Investments which was a real estate development firm. His entrepreneurial career only grew from there with starting up several more business and in 2007, Dr. McKenna relocated to Atlanta, Georgia and continued on with yet another successful venture, ShapeMed an aesthetic medical practice. Dr. Mark McKenna has also been featured on television and was a featured guest on Doctorpreneur’s first episode which aired on CBS in October, 2013. He eventually sold ShapeMed to Lifetime Fitness Inc. where he continued to serve as National Medical Director until July, 2014. Three years later, Dr. McKenna founded OVME.

Dr. McKenna’s vision for OVME, which is projected to open early 2018, will be a national chain of offices and in addition to offices, there will be an app that will allow customers to connect with practitioners and offer house calls for Botox treatments.

Dr. Mark McKenna’s entrepreneural spirit and passion for innovation will surely bring about a major change in the medical aesthetics field that is long overdue.

To Know More Click Here

 

Freedom Debt Relief Review, A financial freedom

Freedom Debt Relief Review
Freedom Debt Relief is a US based financial resolution company that is currently based in San Mateo, California. The following company is providing financial assistance to those residents who have a large amount of debt on them and want to avoid bankruptcy. It does that by negotiating terms with debt collectors and provides the debt owed with easy and discounted solutions to the problem. For example, if a person is in debt of $100 but he is unable to pay such amount, Freedom Debt Relief will intervene in such scenario and negotiate with the debt collector certain terms so that the indebted is able to clear his debt in a lesser amount.

In my opinion Freedom Debt Relief is a lifesaver for those who are under a great deal of debt. The company implies that it has cleared more $500 million of debts in The US since its founding. It operates just like any other financial settlement company. You can invest 15% of your indebted amount in the company and it further negotiates with the clients to clear the respected amounts. FDR is required to have to power of attorney of an indebted customer in order to negotiate legal terms on his behalf.

In my experience this company has proven to be the largest debt negotiating company in the US and has helped me with my funding. Freedom Debt Relief happens to be the best option if someone has recently gone through an unexpected financial crisis. They have provided their customer with a great deal of respect and assurance. Almost all their users have accredited Freedom Debt Relief in solving their debt issues with great efficiency. They are reliable and resourceful in their dealings and one does not have to be worried about anything if they have chosen FDR as their debt negotiator. Freedom Debt Relief gives you financial freedom in real terms.

Learn More Click Here

Todd Lubar- Baltimore City a hub for real estate investments

Baltimore city is now one of the fastest growing cities in the U.S. Baltimore, also known as the Charm City by the young generation have become a charming place for the many young professionals who are looking to settle down as build their careers. Baltimore has been experiencing a drop in the total population for some time, but the recent trend which is being witnessed have been very encouraging as far as the future of the city is concerned. There is hope that Baltimore will grow to be a great city in a few years to come. The young population that has been settling in the city will make the city achieve a lot in terms of development. The young generation is interested in things that appeal to their age. This means that the city will likely attract investors who are ready to invest in modern businesses and modern structures that appeal to the young population. Check out Patreon to know more.

With the young generation that is settling in the city, one area of the economy that has benefited a lot is the real estate sector. For a city to grow, there must be enough housing units to support the population that has been growing larger and larger by the year. The young generations are not only looking for just any house; they are looking for housing units that are appealing to their age. For this reason, apartments and condominiums have been on the increase. More and more housing units are being constructed to support the young populations. The real estate sector in Baltimore has attracted many investors who want to enjoy a chunk of the profits from the industry. For more details visit Crunchbase.

About Todd Lubar

Todd Lubar is an investor in the Maryland’s real estate industry. He has been in the industry for about twenty years. In this period, he has amassed a lot of knowledge about real estate industry in the area. He describes Baltimore as one of the areas to look at in term of real estate development.

Todd Lubar has many companies that operate in the real estate industry. Currently, Todd serves as the president of TDL Ventures, a company that has invested a lot in the credit and finance sectors related to real estate industry.

See more: http://www.toddlubar.com/

Jason Hope Discusses IoT and Other Internet-Related Business Opportunities

Technology especially the internet is the talk of the town. Future innovations in tech depend on the innovative ideas of brilliant young individuals like Jason Hope. Jason is an entrepreneur in tech who is respected for his futuristic perspective of the tech world. Also, Jason is one of the few entrepreneurs who actively take part in changing the society for the better by donating.

According to Jason, the future of the internet lies on the Internet of Things (abbreviated to IoT). The Arizona State University graduate regards IoT as the many smart devices that are now available, and that can connect users to the internet and consequently, connect users to each other. The purview of IoT is beyond smartphones, laptops, personal computers (PCs), or other such smart devices. Jason argues that IoT extends to smart homes, smart electronics, and other smart equipment as long as they can connect to the internet. Of course, as IoT is reshaping the tech world, Jason says that numerous business opportunities are available for entrepreneurs to take up.

Jason is focused on young entrepreneurs and the challenges they face as they try to establish their businesses. Although there are many challenges associated with setting up a business, Jason focusses on the difficulty experienced by individual entrepreneurs in raising capital. Through his website, Jason receives numerous business ideas which he analyzes and picks the best ideas to fund. Jason’s grant program issues as little as $500 to promising entrepreneurs. The money goes a long way in assisting business-minded individuals to start out.

Entrepreneurs need more than capital to establish successful ventures; they need advice and guidance. With many years of experience in business, Jason often dispenses invaluable advice to upcoming entrepreneurs. Jason emphasizes the simplicity of business ideas; according to him, complex business ideas are more likely to fail than simple ones. Jason encourages aspiring entrepreneurs to look at the greater picture and cease obsessing over small details. As an individual who has failed a couple of times in his business dealings, Jason acknowledges that failure is part and parcel of business, but business-men should refrain from associating themselves with their past failures.

Jason is interested in all matters the internet, and he encourages individuals to consider investing in internet marketing, SEO, and social media related services. People with little skill in the highlighted areas can quickly acquire the prerequisite skills and embark on setting up profitable ventures.

Read More: en.wikipedia.org/wiki/SENS_Research_Foundation

The Success of UTC under the Visionary Leadership of Louis Chenevert

United Technologies Corporation explores a point of equivalence in its portfolio of businesses between various types of market and the Users as well. Louis Chenevert highlighted that the demand cycles in the financial and the military world maps into diverse processes that can smooth revenues and outcome from one year to the next. A good example is taking into comparison the demand for the commercial jet engines and the military jet engines. The demand for the commercial jet engine may decline the times of international tension and uncertainty. In contrast to this, the demand for the military engine goes up. As a result to this by maintaining compatible skills and facilities in both sections of the aerospace market, UTC can be able to keep its wealth productively utilized. The companies that run exclusively in either commercial or the military sectors of the business are highly exposed to the boom-and-bust cycles that force mass layoff.https://www.bloomberg.com/news/articles/2015-09-08/goldman-sachs-hires-former-united-technologies-ceo-chenevert

Another feature of balance within the United Technologies portfolio of business is how revenue and returns are developed both in the sustainment of delivered products as well as in the manufacturing of new products. In simple terms, UTC benefits at all stages of the product life-cycle of its business lines. This stands to be a long-recognized technique of maximizing the outcome in the aerospace sector. Engine companies funds new production expecting that they will book long-term returns in the aftermarket. However, on checking at the company’s annual report, it becomes sure that UTC makes use of equally the similar model to its building technologies. Once a carrier refrigeration or an Otis escalator unit is installed, who is most certified to service it for the next 30 years perfectly than the original manufacturer?

The recent UTC acquisition of a controlling interest in the international Aero Engine consortium explains how a business strategy equivalence across all stages of product life-cycle can reward great dividends. The engines in IAF’s installed based average eight years old, signifying and extended aftermarket life where United Technologies can provide repair, maintenance, upgrade as well as a technical guide. It’s in this process that its relationship with the narrow operators of the narrow-body aircraft will be enhanced. This will potentially smoothen the transition process to the geared-turbofan technology which Pratt&Whitney has established. Geared-turbofan have become a significant improvement in engine efficiency as well as the cost-effectiveness. Thanks to Louis Chenevert for his tremendous input a the visionary leader of UTC

 

END CITIZENS UNITED ADVOCATING FOR THE CLEAN POLITICAL ARENA

End Citizens United is a Political Action Committee formed on March 1st, 2015. It is devoted on acting in the opposition to disastrous effects of citizens united and make changes to its campaign system. It is financed by grassroots donors from various political backgrounds. End Citizens United battle against the rising impudent billionaires who try to rig elections.

The organization is working tirelessly so as to ensure that the elections are not stolen and to put to a halt the rich politicians who intend to rig elections. To achieve this, they plan to elect people who will bring positive change to campaign finance, who will endorse state ballot measures, and raise the issue of finance in the national conversation.

The End citizens United assist democrats who are in support of meaningful changes to the campaign finance. They stand up for those candidates being attacked by corporate special interests and mega-donors and their networks of super Political Action Committees and dark money groups.

The organization has a commendable presence on various social media platforms, especially on Twitter and Facebook. These platforms help them in creating awareness of existence and what they do. They also aid in passing updates on various events happening that might be of concern to the organization and its supporters.

In recent, End Citizens United news, has explained the need to re-evaluate the campaign finance rules. They stated to have found out about a Russian company that was supposed to have influenced the 2016 presidential election. Interference by foreign entities in political campaigns was forbidden but it seemed that election laws were inoperative since Russia succeeded in influencing the election. Special counsel Robert Mueller was given the duty to find out if Donald Trump’s team worked with the Russians and they are positive on finding out the truth but they are not sure of Washington’s willingness to halt foreign interference in the elections to come. The Russian troll farm capitalized an estimate of $100,000 in purchasing Facebook ads so as to rig elections. That demonstrated the weakness in the elections and a clear proof that law enforcement agencies are doing little to put an end to it. Foe more info about us: http://endcitizensunited.org/about/ click here.

Apart from Russia, a Chinese company and a Mexican businessman have also been involved in the rigging of elections in 2016 through donating money. This shows that various foreign governments have a hand in the rigging of elections. The donations take place discretely so they are hard to figure out. Washington has the power to stop these violations but lacks the will. Congress has bills, proposals and ideas to curb the source of these problems. Congress should stop practices aiding in the rigging of elections so as to enable American people to believe in governmental processes.

Foreign Money Buying Campaign Ads In US Elections

Recently, it was learned that a Russian company that is tied to Kremlin bought some political ads that were intended to sway the US election. Despite having banned foreign spending in US campaigns, elections laws provided a way for Russia to interfere in the 2016 election. There is an investigation to determine whether or not Trump’s team helped the Russians.

Opening the Floodgates

Special interest groups and right-wing politicians have tried to undermine US campaign finance law for years. They have opened up all of the floodgates to allow unlimited and untraceable spending on political campaigns enabling big money donors to tilt scaled in their favor. A rigged system on steroids has been created.

Foreign Money Buying Political Ads

Finding out that a foreign government or company has bought political ads underscores how vulnerable the US elections have become. Foreign corporations, governments – even one billionaire with a narrow, self-serving agenda, can gain access to power in the US democracy.

Read more on Crunchbase.com

No Accountability for Corporations and Big Money

This $100,000 ad campaign from Russia in 2016 is probably just the beginning. It will be impossible to know how much money Russia or any other country spends to interfere with US elections. Loopholes have been created in the law that allows corporations and individuals to spend money with no accountability. A hostile country might’ve spent millions to affect the election last year alone.

Citizens United vs. F.E.C.

Citizens United vs. F.E.C. has changed the nature of American elections. It also helped to establish a legal basis that corporations are people which opened the door for the wealthy and special interest groups to be able to spend unlimited amounts of untraceable money in the American elections. Companies are now able to tip the balance in their favor when it comes to political power.

End Citizens United and Democrats Fighting Back

The secret nature of donations will make them difficult to track. The FEC reported earlier this year that 15 possible spending cases involving illegal foreign campaign spending exist. The DISCLOSE Act, proposed by Democrats this summer, requires that groups disclose political spending. This summer House Democrats also pushed forth a reform package that included a Constitutional amendment for overturning Citizens United. They also proposed the Get Foreign Money Out of U.S. Elections Act that would close loopholes allowing foreign money to interfere with elections.

End Citizens United wants to end big money in politics. They want to fix this rigged system by electing officials that are dedicated to financing reform. They work in partnership with these people to help overturn Citizens United ending the undisclosed and unlimited money in US politics.

Visit endcitizensunited.org for more details about the organization.

Lacey and Larkin Provide Backing for Free Speech and the ACLU

Jim Larkin and Michael Lacey co-founders of the journalistic organizations Phoenix New Times and Village Voice Media were arrested illegally by Arizona Sheriff Joe Arpaio. After the illegal arrest of the two journalists, which took place in the middle of the night, the two journalists received a nearly four-million USD settlement from the court.

The two journalists have dedicated the entirety of their settlement to their own fund: the Lacey and Larkin Frontera Fund.

The Lacey and Larkin Frontera Fund provides much-needed support to organizations which advocate for migrant rights, freedom of speech, civic participation, and human rights throughout Arizona and the Phoenix area. Among these organizations is the American Civil Liberties Union of Arizona.

The ACLU Gains the Support of Lacey and Larkin

After its founding in 1959, the ACLU has successfully challenged a number of unconstitutional state laws targeting minorities. In the year of 1960, the American Civil Liberties Union of Arizona challenged and overturned a state law which had placed a ban on interracial marriage.

In addition, the ACLU spearheaded the defense of Ernesto Miranda, the case eventually resulting in the creation of the Miranda rights and the requirement for members of the police force to read them before interrogation of suspected criminals.

The ACLU has also done more recent work, including launching and helping to litigate a federal class-action lawsuit. The case, Melendres v. Arpaio, made history when in 2013 the federal judge who was handling the case made the ruling that Sheriff Joe Arpaio, as well as his deputies, had engaged in racial profiling practices. Learn more about Jim Larkin and Michael Lacey: http://www.laceyandlarkinfronterafund.org/5-smart-ways-people-and-places-are-resisting-trumps-immigration-policies/

It was determined that the sheriff and his deputies had been racially profiling Latino drivers at traffic stops as a thinly-veiled effort to enact immigration patrols. The ruling of the judge had served to prevent the deputies and Sheriff from acting in the enforcement of immigration.

In addition, the court had placed orders to have a monitor embedded in the office of the Sherrif, their goal being the observation of the office and elimination of unconstitutional policies in regards to policing.

In Defense Of Free Speech

In addition to fighting for the rights of immigrants, the American Civil Liberties Union of Arizona has also joined the fight for free speech across Arizona and the rest of America. The ACLU has successfully defended the rights of Arizona’s day laborers to freedom of speech. Read more: Village Voice Media | Wikipedia

The ACLU had won a federal court case in which the ruling had struck down a state law. The state law had been one which denied bail to immigrants, which was deemed unconstitutional by the court.

In addition to its defense of free speech, the American Civil Liberties Union of Arizona was an integral part of a legal team involved in challenging an infamous law in Arizona requiring all members of law enforcement forces within the state to practice enforcement of immigration.

The challenge to this law resulted in it being overturned and dismantled in large part due to the Supreme Court’s ruling which deemed much of the law as unconstitutional.

Learn more about Jim Larkin and Michael Lacey:

http://www.phoenixnewtimes.com/news/new-times-founders-helping-fund-latino-program-at-asu-journalism-school-6661821