Steve Lesnard is one of the most prolific global brand consultants with a wealth of experience in his career. He has been responsible for some of the notable global brand campaigns and the launching of iconic products. In addition to this, Steve has been very instrumental in bringing to life some powerful strategic partnerships cutting across technology sports and lifestyle. His passion for sports also reflects his career as he has helped create some of the world’s largest athletic brands. This global brand consultant was recently interviewed by IdeaMensch where he discussed his profession and the new trends in the sector.
Best practices in brand consultancy
This global brand consultant pointed out that his profession has become in recent years very pivotal to the success of businesses. This has been especially true with the advent of globalization, international shipping, and the internet. Today, a consumer in another continent can fall in love with a brand in another continent and be their loyal customer. More and more businesses are looking to take advantage of this, and therefore there is a vast demand for notable brand consultants. Steve Lesnard advised young professionals in this sector to put their focus on creating efficient and effective teams around them. This teams should be made up of individuals who are committed and dedicated to success. He pointed out that from his experience, the surest way of becoming successful is good teamwork.
Emerging trends to look out for
Just like any other sector, the digital era is bringing about a major revolution in the brand consultancy sector. According to Steve Lesnard, one of the trends that young professionals in the sector should be looking out for is personalization. With digitalization, it has become very easy for brands and consultants to collect consumer data. This is not new, but rather than act on the data as a with a whole market approach, personalization is one up-and-coming trend. With personalization, brands can target each client individually and meet their specific needs. This directly translates to increased sales and brand growth both of which considerably built the portfolio of a young professional in the sector.