An Overview of Eucatex

Eucatex is a private company that deals with the production of wood panels and paints. Flavio Maluf is the Chief Executive Officer of Eucatex. He was born in 1961 in Brazil in a family of wealth and political dynasty and graduated with a degree in Mechanical Engineering. However, he desired to become an entrepreneur thus started pursuing business full time. In 1971, Flavio took over the management and leadership of their family business.

The name Eucatex originates from Eucalyptus, the wood that they use to manufacture the slabs for furniture and for construction products. The idea for Eucatex came from the great grandfather of Flavio Maluf who had a large sawmill in Latin America. The family then decided to use that sawmill to make wood fiber in the 1960’s. In early 2000’s, Eucatex became the first company to offer products that are environmental friendly and certified. Up to date, they are significant suppliers to American Home Depot chains. See more on Wikipedia.

Flavio gets ideas for the company from reading magazines, the internet or from points of sale and then discusses the ideas with the team and gets which ones to take on board. He works in the company’s office four days a week having weekly meetings with the different departments of the company and visits a group factory one day a week. He also takes part in exercises by visiting the gym twice a week and also cycling on weekends.

Flavio advises those joining the business sector to proceed cautiously. He believes that for a business to grow, one has to be dedicated to build it, work smart and be ready to find uncommon opportunities that can help the growth and improvement of the business dynamics. He also advises entrepreneurs to invest on products that are environmental friendly as they are currently on the rise in the business sector. Read more: http://blogdoronco.blogspot.com/2018/07/flavio-maluf-concede-entrevista.html

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