The company RealReal is currently a cosignment store that is changing the fashion industry. People are enjoying the accessibility of high fashion and the low price of items that were previously owned. They started first as a start up company but through sheer will power of the staff and the execution of the organization they now have their own facility. They interact one-on-one with customers without the help of a shopping center.
The RealReal has named themselves as the premier leader in luxury resell retail of fashion items. Selling to their customers authenticated, pre-owned, or designer brands and go all the way up to 90% off the original retail value. One is able to actually shop looking at displays in their physical stores, scanning these items and shopping for them online all at the same time. At RealReal the website allows customers to purchase also not just clothing, but jewelry and other fashion accessories with high percentages off retail price. Being apart of RealReal makes you not just a customer, but also an owner in that you’re able to sell your own bags, shoes, clothes or jewelry for a profit.
In their physical store they have a variety of things to entertain and attract customers. While one section is a row of available displays that you can shop online. Another flooe of the building contains a wall of sliding racks that allow customers to see mostly hidden cabinets. And within these elegantly hidden cabinets an open chest full of a treasure trove of clothes or items that many describe as a sensational experience.
The online experience is definitely one to try out and enjoy when shopping with RealReal online. However, many say that they will never miss out on the experience of walking in and feeling the fabric in your hand and making a decision based off of first hand experience. Often times when looking at photos of potential purchases whether it be clothing or jewelry we see that to make the photo more aesthetic pleasing some places use photoshop. Either way missing out on the RealReal is something many are not willing to miss out on once they have gotten a taste. However, all new ideas potentially come with a cost. Someone recently went to the news stating their piece of jewelry was given a certain carat weight at purchase, but when measured it allegedly was actually less. RealReal stated nothing in response to this and will continue to promote luxurious resell retail.