Any research about how to run a business well, with an entirely almost undoubted level of accuracy, would be incomplete without studying the lives of the successful business leaders. Empirical examples are the best. These are different from theories, books, academics and other parts in life that don’t get easily applied to reality. What a leader or businessman consequentially experiences in real life don’t necessarily relate to books, and knowledge gained based on experience is nothing compared to the experience of those not rooted to reality. This is exactly the kind of dynamics that austere business leaders like Luiz Carlos Trabuco Cappi experience today.
The Revista Cobertura Feature
It is said that the wise business leaders today show the kind of probity that makes their company stand out and thrive. In the case of Luiz Carlos Trabuco Cappi, his leadership style has established both himself and the company he’s running, Bradesco, to continue to grow. His leadership has shown to have really transformed, sustained and evolved the operations of Bradesco. Business leaders should be able to generate unity among the workforce, breed innovative thinking and make sure that the wisdom of the leaders of the company are ingrained in the corporate culture. This is the issue that makes Luiz Carlos Trabuco Cappi today even more relevant, especially now that he is considered as the President of the country’s largest insurance company.
The 2003 Award
One of the most memorable awards that Luiz Carlos Trabuco Cappi received in his entire career is when in 2003, he was awarded with a trophy for being the Top Insurance Personality of The Year. It is said that it is the austere loyalty of Mr. Cappi to the company for 38 years that have shaped his reputation for the firm. The award is also because of the fact that he was able to grow Bradesco without losing the authentic ethical culture of the company and without making the workforce torpid and complacent with their achievement.
It might also be worthy to share here that the representation of the hold of shares of Mr. Cappi in Bradesco’s growth has been so large that it is accurate to say that his name is one of the most important names that have impressed a great whole value to Bradesco earnings since it was founded. Right now, as the modern banking systems put a lot of incentive to the management to perform and adjust to the new changes of the times, CEO Luiz Carlos Trabuco Cappi is leading the way by making sure that he is ready to innovate and offer the best platforms for the insurance market.
It is said that the best way to make sure that changes can be implemented in a company, there has to be strong political will, and leadership. There has to be a strong dedication to go against the contumacious people that oppose one’s leadership style. There has to be also a strong dedication to a vision and sense of corporate culture that should not be disavowed. Truly, the kind of leadership that Luiz Carlos Trabuco Cappi has aspired to achieve such aims.
The career of Luiz Carlos Trabuco Cappi began around 48 years ago when he fully committed to be working in Bradesco Organization. Prior to joining this company, he has served Odontoprev S.A as the Chairman of the Board of Directors, also as a Member of the Board of Directors of ArcelorMittal Brasil. He has served in Marketing and Fundraising Commission of ABECIP, in National Association of Private Pensions, in National Federation of Supplementary Health and in National Confederation of Financial Institutions as the President.
In Bradesco Bank, Luiz Carlos Trabuco Cappi has served as the Chairman of the Board of the Bank since 2017 and has been serving as the director since 2010. He graduated with Philosophy and later a postgraduate degree in Social Psychology. His contribution in the organization is quite recommendable.