Enhanced Athlete has recently been cleared after winning a lawsuit filed against them from Nutrition Distribution. The lawsuit was initially filed against Enhanced Athlete on claims of using false advertisement to generate sales. Nutrition Distribution, the leader of distributing fitness and health products, believes that competitors such as Enhanced Athlete have used false advertisement to generate media recognition, which has resulted in a decline in sales. Nutrition Distribution requested a settlement from Enhanced Athlete and each one of their competitors they have filed lawsuits against. This lawsuit is just one of 70 files claimed of false advertisement from competitors. However, the Judge in the District Court of California denied their request after being unable to provide a direct correlation to these claims.
In defense against the Nutrition Distribution case, Enhanced Athlete claimed that Nutrition Distribution is using these lawsuits in order to compensate for a recent decline in sales. Nutrition Distribution was not able to provide any evidence of false advertisement. They requested for a preliminary injunction, stating that Enhanced Athlete falsely advertised bodybuilding and fitness products but was denied because there was no evidence supporting the claims and was eventually considered to be mere speculation. Michael Adams, Enhanced Athlete’s Attorney, says that his client is “just the latest in a long line of false claims made by the plaintiff.” Enhanced Athlete’s CEO, Scott Cavell added that this is a mere shakedown scheme which his company will not succumb to.
Enhanced Coaching and Enhanced Gear, the two daughter companies of Enhanced Athlete, provide exclusive sports gear and individualized coaching lessons to their bodybuilding community and athletes. Enhanced Coaching is a specialized training program that offers individualized training programs to athletes, which allows them to reach their maximum potential by being trained from experienced bodybuilding experts. Enhanced Athlete on the other hand, specializes in high quality athletic gear and athletic accessories. This allows their athletes to maximize their training and bodybuilding performance by having the proper equipment and proper coaching to do so.
Enhanced Athlete will now be able to put this court case behind them and continue working on being recognized as one of the best bodybuilding and fitness companies in the world. As long as they continue to provide to quality for athletes, they will continue their great success.
— Dr. Tony Huge (@enhancedathlete) December 19, 2017