As an American entrepreneur, Joel Friant has founded successful companies in a number of different industries. He got his start in real estate, owning a home-based business through which he would locate foreclosed home and then buy them. After this he would make improvements on the home and then put it up for sale at a price where he could make a small profit. He’s also been a mortgage broker and once opened a satellite mortgage office for a new company in the industry.
In 1995, Joel Friant owned a Thai restaurant. He likes to experiment to he was researching how to come up with a product that used just habanero peppers. He loves spicy foods but he noticed that pretty much all of the retail options that had these types of peppers also included cheap ingredients like salt and spices. He decided to invent his own product that would contain nothing but habanero peppers and the result was his launch of The Original Habanero Shaker.
Joel Friant chose to make The Habanero Shaker in a dry format rather than wet. The reason for this, he says, is that in this format it’s still plenty hot but it still has all of the flavor that one expects from a habanero pepper. He also makes sure to only source habanero peppers that have sufficiently ripened because the longer the farmer allows them to mature the hotter they get.
It was in 2012 that Joel Friant decided to relaunch his product online, on both Amazon and eBay. He renamed it The Original Habanero Shaker and it has been experiencing brisk sales. He says that his product can reach a wide range of customers online versus continuing to sell it in grocery store chains. He also offers 100% satisfaction guarantee that The Original Habanero Shaker is 100% habanero flakes without any additives or preservatives.
The habanero pepper has a lot of health benefits, as he likes to point out. They contain a lot of vitamins B and A, for instance. They also have capsaicin which is a natural painkiller with other health benefits.
Learn more about Joel Friant’s Habanero Shaker: http://www.habaneroshaker.com/