One brand in the global food industry that keeps reinventing itself is OSI Group. The firm has spread its presence to 17 countries across the globe. The company has over 65 processing plants that enable it to serve its massive client base. In a bid to remain at the top of the game in the food sector, OSI has made landmark acquisitions in Europe. The business acquired Baho Foods and Flagship Europe. The two are household names in as far as meat products are concerned. The aim of acquiring this two enterprises was to strengthen the business’ presence in the European market and to increase its product line. Baho Foods and Flagship’s products are in line with OSI’s products serving.
In the wake of Brexit, new business opportunities have been realized for corporates who want to venture into the European market. Hitherto, Britain had the advantage of supplying food products to the entire continent. With Brexit, Multinationals such as OSI Industries have the chance to buy UK ventures that deal with food and change the food industry on the mainland.
The President and COO of OSI Group reveal that the business is keen on the foreign markets to propel its future growth. He notes that the Chinese market is an equally competitive market with the rising numbers of the middle class in the Asian country. The company’s processing capability in the Chinese market alone has risen over time to stand at an impressive 300 million processed chickens per annum.
In the Olympic year, 2008, OSI Industries demonstrated how far their resources could be stretched to serve a huge clientele. The firm was able to comfortably supply 113 tons of various food products such as beef, chicken, pork, and dried onions. With zero complaints on their products, the Beijing Olympic Committee acknowledged the commitment of OSI to quality products. From the Beijing Olympics, the enterprise got the exposure it required, and since then it has been one of the leading suppliers for household names in China such as Papa John’s, Yum and Saizeriya.
David McDonald is an alumnus of the Iowa State University. He holds executive positions in other companies such as Marfrig Global Foods S.A. and the North American Meat Institute.
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