Don Ressler Knows What it Takes to Lure Women Shoppers

Don Ressler has a very interesting story. He has become one of the most successful e-commerce businessmen in the world of clothing for women, but this is not even the beginning of his success. In the very early years of business Don was actually in the skin care and beauty product industry. This is where he gained a large amount of respect with Intermix and Intelligent Beauty companies. Don Ressler would build a platform where he was familiar with what women wanted in concerns to beauty products and he was able to deliver. He would bring Adam Goldenberg in as a business partner and this is where Don would get many of his data metrics about e-commerce and the customers that were attaining his products.

Read more: New Sizes for JustFab | California Apparel News

It was in 2010 that Goldenberg wood raise as much as 33 million dollars for his JustFab platform. This would be a company that will grow quickly and earn as much as 250 million dollars a year. It was created as a lifestyle brand that was affordable at http://perezhilton.com/tag/don_ressler/. Kimora Lee would be the one that would enter into the JustFab brand and present this company to consumers. She was the president and a creative director that had star power appeal.

Don Ressler knew early on with JustFab with Kimora Lee that it would be much easier to launch any company if there was a celebrity that was attached to it. He wasn’t looking for someone to model the clothes as contracted celebrities often do. He wanted a celebrity in place that would have a stake in the company. He knew that anyone that would be an investor in JustFab would be likely to give it their all to promote the brand.

When Don Ressler decided to take the business model for JustFab and use it for another clothing company call Fabletics he wanted to reach out to a celebrity again. This time it was Kate Hudson that served as a co-founder for Fabletics. Don knew that she would be the perfect face for the brand, and he gave her every opportunity to build our brand in a way that would lure consumers that may have never considered buying athletic clothing.

A host of other imitators have surfaced, and this is when Don knew that he was onto something good. When people mention Don Ressler they are speaking of the entrepreneur that connects with customers through trendy fashion.

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