One of the reasons why not so many people want to venture into entrepreneurship is the fact that they still don’t know what they are passionate about. Therefore, a common choice is to stick to being employed. Besides, being employed comes with its own sense of security and not so many are willing to risk getting out of the cocoon.
However Jose Henrique Borghi is not your regular career person. He is one of the advertising geniuses that Brazil has. He has continued to offer Brazil companies the best advertising services, since the start of his career in the year 1989. Fresh from Pontifical Catholic University where he had obtained a degree in Advertising, he was employed by Standard Ogilvy. Standard Ogilvy is a leading international brand in the advertising industry. During his tenure at Standard Ogilvy, Jose Borghi got the opportunity to work with some of the most respected industry leaders. He took this time to learn everything that he could.
Soon after leaving Standard Ogilvy, Jose Borghi was employed by DM9. He religiously rendered his services, helping clients to get to the top of their respective industries by offering creative branding strategies. He stayed with the company for some years before being admitted to the Leo Burnett Team. Click here to know more.
It was at Leo Burnett that Jose Borghi met Errh Ray. In the year 2002, the duo decided that they had had enough of employment and that they needed to try being on their own. They set up a small ad agency, BorghiErrh. They had their fair share of challenges, including the lack of capital. But, their desire to succeed and help other businesses succeed through great advertising, forced them to press. Today, his efforts has paid fruits as he is the President and CEO of a leading advertising company, Mullen Lowe.