Duda Melzer, CEO of Grupo RBS, one of Latin America’s largest media conglomerates, recently commented on Zero Hora newspaper’s new Sunday edition. Zero Hora, owned by RBS and the sixth largest newspaper in Brazil, is one of the main daily newspapers in Porto Alegre, Brazil, and for Duda Melzer, the new Sunday edition is an example of how RBS and Zero Hora are bucking the trend of downsizing that the newspaper industry is facing.
Melzer believes that the key to succeeding in the today’s print industry is innovation. RBS and Zero Hora recently unveiled a new strategy for digital distribution: a subscription tablet that gives users access to a customized e-paper as well as a real-time feed. Duda Melzer hopes that this will encourage Zero Hora readers who prefer reading physical newspapers to migrate to a digital platform but remain loyal to the Zero Hora brand.
Eduardo Sirotsky Melzer, better known as Duda Melzer, became CEO of Grupo RBS in 2012, following the retirement of his uncle, Nelson Pacheco Sirotsky. In 2016, he also became Chairman of the Board of Directors of Grupo RBS. Melzer began his career in 1998, following his graduation from college in Porto Alegre, and later earning an MBA from Harvard Business School. His business career prior to joining the company spanned the United States and Brazil. In fact, Duda Melzer worked as analyst, consultant, and CEO before joining the family business. With his broad background, he quickly worked his way up the ranks, and is now happy to be the leader of a new generation at the Porto Alegre mainstay.