About a year ago, Livio Bisterzo set out to create a healthy snack food item that would also have a good societal impact as well. He consulted with other health food experts. They started their mission my deciding that they wanted to use the chickpea as the central ingredient in their snack food. The chickpea is very valuable in the vegan food world for a couple of reasons. The first reasons being that it really packs a punch when it comes to nutritional value. The chickpea is high in protein. It is also very versatile. The chickpea can be made into just about any food product and used to imitate just about anything.
This led the CEO of Green Park Brands to create a product called Hippeas. Hippeas are quick on the go snack designed for everyday consumption. Hippeas are completely vegan. They are also gluten free. One might assume that the chickpea puffs don’t pack a very big punch when it comes to nutritional value. This is simply not true. Each back of hippies has at least 3 grams of protein. This is all while being under 100 calories per serving.
All of this has led to Hippeas becoming a very popular option for healthy eaters that want a snack that they can eat anywhere and take anywhere. It even helped the company gain the attention of a major food retailer, Starbuck’s. The coffee retailer has decided to include the chickpea-based product in its line of on the go snacks that it has available. This will be a huge boost for the company when it comes to sales.
Starbuck’s started by ordering Hippeas to sell in over 7,500 stores nationwide. Starbuck’s in constantly searching for new snack products that are healthy for their customers to purchase. This is a high selling item for Starbuck’s with a good profit margin. Hippeas fits this mold perfectly because of the fact that it is a healthy and nutritious that is easy to take anywhere. People also love the fact that the snack is vegan and gluten-free.
Hippeas have been getting a lot of recognition in the health food snack industry as of late. This is not just because of the fact that they are a great product. The company is also very socially conscious. The have made it a mission to give back a portion of the proceeds from the sale of Hippeas to chickpea farmers in Africa.
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